Develop · feasibility

A sophisticated feasibility study. Without the six-month wait.

Pick a city, a brand and a segment. SpotQuest assembles the comp set, demand model, RevPAR trajectory, ADR benchmark and brand-fit scoring in 72 hours - not 12 weeks.

11 categories

Every layer a committee actually asks about.

01
Population & socio-demography
Population, growth, age structure, household income, education - sized at city and district level.
02
Tourist arrivals & overnights
International + domestic arrivals, length of stay, seasonality, source-market mix, 5-year projection.
03
Demand drivers
Corporate, leisure, MICE, government, healthcare, education, religious - induced and fundamental.
04
Hotel supply
Every hotel & resort: brand, segment, opening date, room count, F&B outlets, rate band.
05
Comp set construction
Primary and secondary comp set with positioning map and historical ADR/OCC.
06
ADR / RevPAR / OCC
District-level performance benchmarks, lifecycle ramp curves, downside / base / upside bands.
07
Brand-fit scorecard
Segment positioning, rate parity, loyalty contribution, STR chain-scale fit.
08
F&B & ancillary
Outlet mix, menu pricing, ancillary capture across the comp set.
09
Capex & operating model
Programming assumptions, FF&E, pre-opening, staffing model, first-year NOI stack.
10
Regulatory & accessibility
Zoning, permits, transport mode share, reachable demand catchment.
11
Investment case memo
IC-ready narrative, key risks, go / no-go and site-specific recommendations.

The full feasibility journey

One study. Five artefacts. Built for every reader in the room.

01

Report

60-page committee document. Front-loaded executive summary, then layer-by-layer evidence.

02

Workbook

Excel model with every assumption exposed. Sensitivity, ramp curve, NOI stack.

03

Owner deck

Investor-grade 12-slide deck. The only thing the room actually reads.

04

Internal summary

One-page decision aid for the BD lead. Risk-adjusted recommendation.

05

Online maps

Interactive market map for the city. Linked from every artefact.

Without vs With SpotQuest

A different deal flow.

Traditional consultancy

Turnaround
6 - 12 weeks per study.
Cost
$60k - $120k per market.
Methodology
Reinvented every engagement; no portfolio comparability.
Edge cases
Tier-2 and frontier markets rarely clear the threshold for a paid study.
Output
Different analysts with different lenses. Deck-by-deck, no portfolio overview.

SpotQuest

Turnaround
72 hours - same methodology, every time.
Cost
From $4,000 per study; flat-rate growth and enterprise plans.
Methodology
One model across the portfolio. Apples-to-apples comparison every IC.
Edge cases
Unlimited screening. Tier-2 and frontier in scope by default.
Output
Operator-grade risk reading. C-suite ready, focused, decision-grade.

Three commercial postures

How development teams use SpotQuest.

Greenfield

Run 50 candidate cities through one model in a week. Rank by brand fit, risk-adjusted return and seasonality.

M&A / Brownfield

Price a conversion, test a rebrand uplift, assess an operator change - side-by-side scenarios in a single artefact.

Portfolio gap

Map your flag density against competitors'. Find the cities you should be in but aren't - and the segments you're oversold in.

Free. 72 hours. No card.

Pilot your next market.

Run a full feasibility on a city of your choice in under ten days. No commitment. Compare the output directly to your last consultancy study.